When most people think about bookmark printing, they view it as simple placeholders. Bookmarks can be much more than that, yet; they can be powerful marketing tools that take lead of the power of branding through repetition. More than that, with the right technique you can take your bookmarks beyond branding and turn them into active marketing tools by engaging a few creative bookmark printing techniques.
Bookmarks aren’t just used in homes; they’re taken to the school, to library, to the bus stop, to work, to the park and everywhere else people read. A creative die-cut bookmark can turn into an active marketing tool by attracting the attention of others who ask to see the unique bookmark. If you can stir imaginations, your bookmark’s message can spread similar to word-of-mouth.
Turn your bookmarks into response cards
Use the back of your bookmarks as response cards so you can collect valued demographics and test responses to pull your marketing strategy. To get more responses, create a drawing to win a valuable prize that’s significant to your field. You could also offer a discount for referring a friend through your response cards.
Coupons and special offers
Put discounts, coupons, and special offers on your bookmark to induce readers to take action. Your coupons could be for free product giveaways, 15 percent off a purchase or something else entirely.
If you’re a retail business with monthly specials, you can turn your bookmarks into VIP cards that customers can bring in to exchange the monthly VIP specials. You can increase response rate by making your customers feel like VIPs when they shop with you. This is also a great way to spread your message through word of mouth. Even though VIP cards transmit an air of exclusivity, many customers will want to share with their friends
Most bookmarks are printed at 2-inch by 6-inch dimensions, so you can help your bookmarks stand out by printing oversized bookmarks up to 13-inch by 17-inch. Consider how your bookmarks will be used – big bookmarks might not be suitable for paperbacks, but you might be able to hit a niche market by distributing “college textbook bookmarks.”
For maximum exposure, print quality bookmarks on thick 16-point gloss cover stock with glossy sheen on both sides. Attractive bookmarks complete with tassels, have a longer shelf life.
If you’ve never thought bookmarks as marketing tools, it’s time to start. Chances are that your opponents haven’t either, so bookmarks might represent an effective and cost-efficient way to leapfrog the competition in an untapped marketing place that makes a lasting impression.
Making bookmarks has more to do than keeping places in reading material. For savvy businesses, bookmarks can become a gateway to selling your products and services. Here’s what you need to know about making bookmarks that can send your profits through the roof.
Bookworms are loaded with customers that, like any other industry, fall into certain niche categories. Cross-referencing those categories with your customer demographics can reveal trends that will help you identify what types of genres your customers regularly read. Once you’ve done that, you can design relevant bookmarks that speak to your audience.
Let’s say, for example, that you sell futuristic T-shirts and want to reach the book-reading market. You might find that your customers love to read Isaac Asimov, so you set to work learning all about Asimov’s stories. It doesn’t take you long to figure out that Asimov spent considerable time writing about robots, so you might design a bookmark featuring his robots to give away with all Asimov books borrowed at a major library. These bookmarks are relevant to your customers, so they will want them – and then they’ll want your T-shirts.
The library is but one example of a creative distribution point. You can also target bookstores, online booksellers, Ebay sellers, superstores such as Amazon and Buy.com, discount book stores, and mall book islands. You don’t even have to target booksellers – movies have been made from Asimov’s stories, so DVD and Blu-Ray distributors and retailers would be equally great places to start.
Add value for longevity
The best bookmarks have value for readers. One neat way to add value is, again, via relevancy. Using our science fiction example, you might include a short English-to-Klingon dictionary as a reference that your target audience will enjoy as a novelty. And if they enjoy it, they might pass it on to friends – or at least keep it long enough to firmly brand your company and begin to establish a business relationship and potential customer loyalty.
Include an incredible offer and call to action
Now for the meat of it: When making bookmarks, you can’t just include neat novelties – you also have to include a sales pitch. Prominently display your products and services, along with their features and benefits, somewhere on your bookmarks. Craft an outstanding offer, such as an incredible discount coupon or VIP treatment, to create desire and entice your readers to want more. Finally, leave them with a powerful call to action that motivates response and leads to direct sales. This is how you can harness the power of making bookmarks into dollars.
Last but not least, you want your bookmarks to look great and to last as long as possible – so print your bookmarks on a premium and thick paper stock such as 16-point gloss with a tassel for elegance, convenience and longevity. Your bookworms (customers) will love you for it!